At rhipe we believe in bundling your solutions to build the best stack for your customers and develop a high-performing technology practice.
To select the right bundle, it’s important to consider your business’ maturity levels and growth, the needs of your customer base and the services you provide.
As your customers grow, their technology often fails to grow with them. It may not scale or be as adaptable as they might expect, which can effectively limit their security levels. Many customers are looking to rationalise and consolidate their solutions, therefore now is the time for your business to offer them bundled solutions.
Bundling is essentially your customer-facing messaging. It shows your customers why you stand apart from your competitors and proves your maturity as a provider of technology solutions and services that address their business issues. To the welfare of your business, however, it is much more.
How Bundling Makes Your Business Better
Bundling differentiates your business in three ways: profitability, simplicity and trust building.
Let’s explore the three key ways bundling leads to higher performing business growth and success.
Profitability
Bundles allow you to sell multiple products and services to the same set of customers. This increases their average spend whilst providing your business greater efficiencies. These efficiencies include streamlining and automating your initial implementations and ongoing support requirements. The result is increased profitability of your managed service agreements. Essentially, the bundle becomes your profit driver.
Bundling provides the opportunity to price on value. This means revenue is generated based on the valuable outcomes you provide, not just the traditional product margins. This is even more pivotal to your business growth. Build your customer messaging around the business issues you understand they are facing. Match those messages with an addressable and easy to consume bundle. Doing this means you can price on your skills as a provider, where your competitors cannot.
Simplicity
By offering a bundle, your business has a chance to be scalable with simplified and clear customer acquisition stories. Instead of offering a range of single solutions, bundling packages up your offerings. This achieves two important things:
- It is simpler for your business to scale how it messages and acquires customers that share a common set of needs
- It provides a simpler way for your customers to understand the coverage and inclusions they receive, end to end.
Don’t over complicate your offering when you go to market. Have a key bundle that addresses a set of common needs for your customers. Wrap your services around the bundles and make it clear how both address those needs. This relieves the pressure of decision-making for your customers. They like choices, but can become overwhelmed when there are several decisions to make.
Trust
Building customer trust is critical to your competitive stance in the market. When customers rely on you to guide them on every next step, you become a truly trusted provider. Bundled packages are a great way to achieve that aim.
Bundles mean you are able to do more cross-selling than upselling. Showing customers how to optimise their use of products with bundled packages wins their attention, builds trust, and increases your sales volumes.
To keep your customers invested in the decision on bundles, you can include customisable components. For instance, a backup solution bundle may include options on the backup provider. This gives the customer a choice and increases the likelihood of securing a sale.
Bundling works to build trust with customers because:
- They have direction on their next technology step
- They have choice
- They have options within the bundles
- They can see they get more than one product for only a slightly higher price than a single product
- Their bundle is backed with your expert services.
Bundling products reduces the time customers need to find a provider that covers all their needs. This deepens their loyalty and increases your business return rates.
Explore the Better Business Bundles
We’ve put together bundles that address your customers current and future needs, as well support your business growth and drive success. This is the right time for your business to explore bundles, as many of your customers are looking to rationalize and consolidate their solutions.
Explore the Bundles
Productivity Simplified ANZ
The eBook explores what is happening in the market, key solutions and introduces bundling ideas.
At rhipe, we are excited to engage with our partners to help you deliver simplified productivity solutions for the hybrid working world.
Productivity Simplified Asia
The eBook explores what is happening in the market, key solutions and introduces bundling ideas.
At rhipe, we are excited to engage with our partners to help you deliver simplified productivity solutions for the hybrid working world.
