Cytrack builds channel growth with Crayon

Founded in 1995, Cytrack is a mature Independent Software Vendor (ISV) that offers a modular suite of software, API’s and services that build upon and extend the capabilities of cloud telephony platforms. Its mission to enable businesses of all sizes to deliver exceptional customer experience has established Cytrack as a leader in telephony integration and omni-channel contact centre technology.

Cytrack has been successful at growing its business through integrations with world leading vendors. Its products are OEM’d and distributed by industry giants such as Ericsson-LG, Panasonic and Avaya in over 25 countries.

In parallel, Cytrack is pursuing a channel development strategy by building relationships with the IT and MSP partner community. Specifically, Cytrack aims to raise its presence with partners in the Microsoft channel and the Crayon ISV Innovation Hub presents a clear route for achieving this goal.

Q. In your experience what stands Crayon out in its approach to supporting your business?

I have worked with quite a lot of distributors over the years in various countries and what stuck out was despite Crayon being such a big organisation, we had awesome access to the right people who ensure there are dedicated resources available. We really must shout out to Sahara Gaw, who is our account lead for the ISV Innovation Hub – what a winner she is!

Crayon’s experience working with the Marketplace has been instrumental in helping us to offer smooth and easy processes for our customers and partners. They have been prepared to deeply look at certain challenges in backend processes even if it involved their own changes.  That is really important, as while the Microsoft Marketplace is an amazing resource, it requires thought and planning to get flexibility and a great outcome for partners and customers.

They actively market our business internally to their account managers and to their channel partners. We have been involved in many innovative and interesting partner events that have driven engagements on many exciting opportunities. The whole team put a lot of effort into making our relationship a success for us, for them and most importantly for their partners.

One thing I have observed as well is how happy their partners are with Crayon and the relationships the account managers have with those partners. That’s a really important indicator for me and gives me the faith that this will be a tremendous success for us too.

Can you name a few things you achieved that you just couldn’t have without the ISV Innovation Hub program?

Through the program, we were able to connect with the right people in Crayon to build a flexible and smooth process for the partner and customer that extends from the Microsoft Marketplace to the Crayon partner portal.

We get access to industry professionals who know the Microsoft channel including IT and MSP partners. Having access to that deep experience and guidance on what’s important to Microsoft sellers, how they like to work and what works best means we can sound out ideas and get to the best solution quickly.

As mentioned, the marketing support has been key. Being involved and exposed to many marketing and informative events has enabled us to build a very engaged partner community.

What advice would you give others exploring participation in the Crayon ISV Innovation Hub?

Well, first of all – get involved!  The ISV Innovation Hub team will take you on a well-planned journey of best practice for your business and it offers defined outcomes for success.

I do advise others to consider Microsoft’s resources about how to get your products on the Marketplace and also the blueprints they provide on the type of seller and deployment guides you should have in place, and the best practice processes to follow.  Microsoft gave us excellent support on that journey and that set us up very well for our engagement with Crayon.

Any other thoughts to share?

More and more businesses including partners are leaning into online Marketplace’s so integrations with distribution platforms such as Crayon’s PRISM plays a crucial role in modern business engagement.  Partners can be assured of cost efficiency, convenience, reliability and trust and streamlined commercial transactions.  This makes it simpler for MSPs, IT resellers, systems integrators and others in the channel to provide their customers with exposure and access to innovative solutions such as Cytrack.io – that’s good for the partner and that’s great for us.

Cytrack for Crayon Partners

Crayon partners can now take advantage of a comprehensive range of solutions from Cytrack, which build on and extend the power of Microsoft Teams. This includes competitive and flexible Microsoft Teams Calling Plans, CRM integration, voice recording and compliance and reporting and analytics.

Cytrack’s partner program provides a wide range of resources, including sales tools, promotional movies, e-learning modules, PowerPoint presentations, and more—designed to help partners effectively market and deploy their solutions. Cytrack also offers Not-For-Resale (NFR) license programs, allowing partners to use their products for demonstration and internal training purposes.

To further support our partners, the Cytrack Assist program provides comprehensive project management, deployment assistance, and training. Whether you’re looking to upskill your team or streamline your product offerings, Cytrack’s resources and Assist program deliver the guidance and tools necessary to help partners drive growth and deliver value to their customers.