Global technology services meets unparalleled cloud channel expertise.
After 20 years of pioneering cloud distribution and value-add services across Asia Pacific, we are breaking the mould on partner value generation once again as rhipe, a Crayon company.
The name may have changed, but our commitment to the channel is as strong as ever.
As part of Crayon, these capabilities and the unique value we offer to partners is greatly enhanced.
If you’ve had doubts or concerns about what the acquisition of rhipe means for our partners, you’re in the right place to get the facts.
Hear them directly from Global CEO of Crayon Group, Melissa Mulholland and her most senior APAC executive leaders in the videos below.
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| Introducing Crayon | A Partner First Strategy | Growing Together |
| Strong vendor relationships and a focus on partner value-add make us a great cloud distributor. Our service capabilities have always made us unique. | Why rhipe and Crayon are such a natural fit in the market, and how our combined go-to-market brings more to the table for partners. | “First and foremost, we never compete with our ecosystem. We work with them, to grow.” |
Unique Value-Add
We are the only service provider with cloud distribution capabilities to have an entire team dedicated to the business of being a partner.
Our Technology Advisory Group (TAG) is a specialist unit that works at a strategic level with our partners. TAG provides advisory services, technical recommendations, solution design, bid support and much more…as a value-added service.
Explore more value-add programs in our brand-new Partner Guide.
Deeper and Wider Expertise.
As part of Crayon, we can now help our partners to access service expertise in over 47 countries. When our partners are ready to explore growth options beyond Asia Pacific, we’re ready to connect them to the right resources and skills in their market of interest.
Combined, we are one of the largest cloud licensing aggregators in the industry. Our partners gain access to a huge licensing knowledge bank and can benefit from having more negotiating strength and purchasing power on their side of the table.
Fuel your preference for insights over rumour with an infographic full of hard facts.
Value FAQ
All questions are welcome. We’ve responded to a few that are asked most often. If there’s something you want to know, and you haven’t found the answer yet, get in touch.
No. Clear segmentation and rules of engagement are in place at all tiers of the business.
If Crayon isn’t going to compete with partners, why have a direct sales model?
Our direct team is focused on growth at the higher end of the enterprise market, The aim is to secure enterprise level opportunities where the risk mitigation requirements for selecting a service provider would likely preclude many of our partners from bidding. Precluding factors can include scale, resourcing stability, financial performance and liquidity, in-country presence, ESG policies, number of certifications and so on.
Our channel team is bigger than ever, and that allows us to commit more resources to helping partners gain traction with SMBs and the mid-market.
Absolutely, yes. When our customers need something that we cannot provide, we bring our partners to the table.
When we are invited to an opportunity that is outside our core, we create introductions between the customer and our partners.
Yes. We have partners that have asked us to assume partial management of some customers’ business on their behalf. We have partners that have introduced their customers to us, because the partner was unable to meet the need, or had a capacity gap or a competitive conflict of interest. If we are working with a company that is known to be a partner customer, it is because our partner introduced us to the account.
Because Crayon covers the full span of the market, it is able to identify where there are gaps that need additional services and solutions, not provided by our vendors. This results in innovative new services that are developed for our customers and partners. Partners can include these in their own service catalogues and enjoy the competitive pricing and healthy margins that will be exclusive to our ecosystem.
Crayon also has advanced investments into technology domains and solution categories that were not previously part of the rhipe offering. This includes areas such as Artificial Intelligence, Machine Learning and Big Data. It also includes emerging cloud operations and cloud financial management disciplines. These are in growing demand from SMB decision makers and together, we can now ensure our partners are enabled around these practice disciplines and win new lines of service revenue as a result.
Partner with APAC's leading technology distributor.
The name has changed but our ability to create value for partners is even better, together as a combined organisation.
Get in touch to learn more about how we can help you innovate, enhance, and grow your business further.
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